Cara Mitchell

September 2, 2008

“What Public Relations is Not…” and Ch. 13: PR and Marketing

Filed under: Reading Notes — by caramitchell @ 3:12 am
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  • PR, advertising, and marketing are all related, but have different focal points. While marketing focuses on everything involved with selling products to consumers, public relations focuses on numerous publics – not just consumers. Advertising is centered on the use of controlled media to reach and impact its public.
  • Integrated Marketing Communication (IMC) is a type of marketing that focuses on the consumer and the individual versus mass marketing.
  • The beliefs about what PR is, and is not are still up in the air and the majority of scholars and practitioners hold varying views on the subject. After reading our textbook which includes the vocabulary word “marketing public relations” and the blog post “What PR is Not…” – the two do not agree with one another which is a reflection of the way things are in the field today.
  • The fact that some believe a solid line should be drawn between PR and marketing and others feel that it is fine and useful to mesh the two together or consider one a part of the other reflects the section in our book from Ch. 1 (p. 9). One of the four barriers of PR practitioners that is noted is the difference in the ways that various managers and fellow practitioners view public relations. This is why it is important to understand what PR is and is not for yourself since there are so many different opinions…This chapter and blog post were definitely two must-reads because it’s definitely necessary to understand the differences between all of these different, yet related fields.

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