Cara Mitchell

August 26, 2008

Babble Soft Mad Blogger

Filed under: Reading Notes — by caramitchell @ 3:56 am

This case study is useful because it is a realistic situation and it includes how Babble Soft succeeded in easing tensions with the mad bloggers. The latter part of the case study is especially helpful in this way because readers get to see firsthand how Babble Soft apologized and what a response to an angry blog might entail.

This case study is definitely opening my eyes to how things work in the world of new media today. It’s clear to me that being well informed on ALL fronts is key when launching a public relations strategy towards a specific group. It’s not only important to know who you are addressing by name, it’s even necessary to be familiar with the tone they use in any blogs that they write. I also appreciate the blogging etiquette (ie: don’t hijack) that’s included in this case study because to those who aren’t yet familiar with this world of blogging (like me), these rules are not common knowledge (not yet anyways).


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