Cara Mitchell

August 28, 2008

Chapter 1: What is PR?

Filed under: Reading Notes — by caramitchell @ 12:52 am

This chapter covers so many practical and significant issues related to the definition of PR – it was definitely thought provoking. Here are some highlights from this chapter:

  • I like the way the authors broke down the numerous definitions of PR by listing and discussing the commonalities among the many definitions. My favorite portion of the breakdown of the commonalities among PR definitions is the idea that “PR is socially responsible”. This seems to be the viewpoint of the authors throughout the chapter and I am glad that they underline this idea.
  • When I read the statistic about PR being rated as 12th on the list of the 250 most stressful jobs it really made me think, but I can definitely believe this statistic to be true. After doing internships in this area I have taken note of the different ways my different supervisors deal with their stress. (Hopefully in the future I will be able to learn from my observations). Thankfully, the very next section of the book called “Why a PR Career?” reminded me of some of the reasons why I am interested.
  • I like the values-driven definition of public relations that our textbook offers. I also appreciate the fact that the authors acknowledge the difficulties that accompany adhering to values.
  • The section in the book about the 4 step process of PR is useful because it shows the evolution from the traditional 4 step process to the process that leaves room for the dynamics of everyday life and the changing world, evaluation of actions, and values.
  • The “Actions Speak Louder than Words” sections are very useful because they emphasize how important it is to stick to organizational values in PR. Regardless of what a mission statement says and how pretty it sounds, what the organization actually does in that crunch time is what truly matters. The actual example about The Gap is useful because it shows how it can be difficult to uphold organizational values, however it is still the best route to take.

August 26, 2008

Red Cross Social Media

Filed under: Reading Notes — by caramitchell @ 4:27 am

The fact the the Red Cross is using social media to keep people informed (and that they have a Twitter account) in the midst of emergencies is fascinating! It just reinforces the fact that we truly do need to know the things we are learning in this class about social media and how to use it. In my journalism class today we were discussing our personal responses to the fact that today anyone can call himself a journalist. This example of public relations is the perfect response to that question. Social media networks and citizen journalists can be lifesavers in emergency situations and can really help in keeping people connected when they’re accurate. It’s up to the public and everyone’s own personal discretion to decide which blogs, organizations, and people are the proper source of information – especially in emergency situations.

(the original post)

Babble Soft Mad Blogger

Filed under: Reading Notes — by caramitchell @ 3:56 am

This case study is useful because it is a realistic situation and it includes how Babble Soft succeeded in easing tensions with the mad bloggers. The latter part of the case study is especially helpful in this way because readers get to see firsthand how Babble Soft apologized and what a response to an angry blog might entail.

This case study is definitely opening my eyes to how things work in the world of new media today. It’s clear to me that being well informed on ALL fronts is key when launching a public relations strategy towards a specific group. It’s not only important to know who you are addressing by name, it’s even necessary to be familiar with the tone they use in any blogs that they write. I also appreciate the blogging etiquette (ie: don’t hijack) that’s included in this case study because to those who aren’t yet familiar with this world of blogging (like me), these rules are not common knowledge (not yet anyways).

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