Comments on: “What Public Relations is Not…” and Ch. 13: PR and Marketing http://caramitchell.wordpress.com/2008/09/02/what-public-relations-is-not-and-ch-13-pr-and-marketing/ A blog created for my PR class at Clemson University Sun, 17 May 2009 20:45:33 +0000 http://wordpress.com/ hourly 1 By: Bill Sledzik http://caramitchell.wordpress.com/2008/09/02/what-public-relations-is-not-and-ch-13-pr-and-marketing/#comment-27 Bill Sledzik Fri, 26 Sep 2008 15:51:57 +0000 http://caramitchell.wordpress.com/?p=26#comment-27 Hi, Cara. I know this comment comes really, really late, but I spent most of September goofing off and avoiding the digital world. You are correct when you say that PR professionals have "varying views on this subject," but I think most will agree that PR and marketing MUST mesh when the objective is to introduce, promote and sell products and services. Marcom is part of what PR people do, and it's critical when integrated communication is called for. That said, not all PR activities are marketing related. What about employee communication, government relations, community relations? These are functions far removed from marketing, yet vital to an organization's success. The disagreements over where PR "belongs" tend to reflect one's own perspective. That is, you define it from where you sit. But if a marketer tells you PR is a subset of marketing, you've met a marketer who knows little about our field. Sounds as though Dr. V is making sure your discussion is a broader one. Bravo, and long live critical thinking! Hi, Cara. I know this comment comes really, really late, but I spent most of September goofing off and avoiding the digital world. You are correct when you say that PR professionals have “varying views on this subject,” but I think most will agree that PR and marketing MUST mesh when the objective is to introduce, promote and sell products and services. Marcom is part of what PR people do, and it’s critical when integrated communication is called for.

That said, not all PR activities are marketing related. What about employee communication, government relations, community relations? These are functions far removed from marketing, yet vital to an organization’s success.

The disagreements over where PR “belongs” tend to reflect one’s own perspective. That is, you define it from where you sit. But if a marketer tells you PR is a subset of marketing, you’ve met a marketer who knows little about our field. Sounds as though Dr. V is making sure your discussion is a broader one. Bravo, and long live critical thinking!

]]> By: caramitchell http://caramitchell.wordpress.com/2008/09/02/what-public-relations-is-not-and-ch-13-pr-and-marketing/#comment-9 caramitchell Wed, 03 Sep 2008 17:41:38 +0000 http://caramitchell.wordpress.com/?p=26#comment-9 Thanks Dr. V! I'm super glad to be in your class again too! :) Thanks Dr. V! I’m super glad to be in your class again too! :)

]]> By: prprofmv http://caramitchell.wordpress.com/2008/09/02/what-public-relations-is-not-and-ch-13-pr-and-marketing/#comment-8 prprofmv Wed, 03 Sep 2008 13:12:46 +0000 http://caramitchell.wordpress.com/?p=26#comment-8 Insightful notes, Cara. The last one especially shows me you thought about things and picked up on some important nuances in the readings. So happy to have you in class again this semester! Insightful notes, Cara. The last one especially shows me you thought about things and picked up on some important nuances in the readings. So happy to have you in class again this semester!

]]> By: billbennettnz http://caramitchell.wordpress.com/2008/09/02/what-public-relations-is-not-and-ch-13-pr-and-marketing/#comment-7 billbennettnz Tue, 02 Sep 2008 03:58:18 +0000 http://caramitchell.wordpress.com/?p=26#comment-7 I recently wrote about this subject from an editors point of view (http://billbennettnz.wordpress.com/2008/08/19/how-to-get-noticed-a-publicity-primer/). One of the things that disturbs me, as an editor, is that many people in business don't understand the difference between advertising, editorial and public relations. I recently wrote about this subject from an editors point of view (http://billbennettnz.wordpress.com/2008/08/19/how-to-get-noticed-a-publicity-primer/). One of the things that disturbs me, as an editor, is that many people in business don’t understand the difference between advertising, editorial and public relations.

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